NOVEMBER 2025
Wilson.
Premiere padel
The next campaign was created for Wilson.
We were asked to produce a full CGI piece, followed by a FOOH execution integrating that same CGI asset into a real environment. The concept focused on highlighting the power and strength of the brand’s materials.
We designed a scenario where tennis balls embed into a glass surface, generating cracks and fractures, before the glass finally breaks outward under the impact of a ball can. The project required a tight combination of 3D, destruction simulations, and VFX compositing to achieve a powerful, high-impact visual result.
The next campaign was created for Wilson.
We were asked to produce a full CGI piece, followed by a FOOH execution integrating that same CGI asset into a real environment. The concept focused on highlighting the power and strength of the brand’s materials.
We designed a scenario where tennis balls embed into a glass surface, generating cracks and fractures, before the glass finally breaks outward under the impact of a ball can. The project required a tight combination of 3D, destruction simulations, and VFX compositing to achieve a powerful, high-impact visual result.
BREAKDOWN
WILSON_FOOH_VISUAL_WP_BD_FX_ROTURA_FOOH
