APRIL 2026
PUMA X LaLiga.
PUMA x LaLiga — New Season Match Ball Campaign
As part of a collaboration between PUMA and LaLiga to launch the official match balls for the new season, we produced a series of three films built around an AI-driven creative workflow.
Our team handled the entire production process, from concept development and storyboarding to final delivery. While AI generation played a central role in shaping the visuals, the project required a far more extensive production pipeline than simple text-to-image or text-to-video creation.
To achieve the level of quality and control demanded by the campaign, we combined AI-generated imagery with traditional compositing, advanced editing, and 3D workflows. Live-action footage was shot on green screen to seamlessly integrate the ball into AI-generated environments, while custom 3D simulations were created to provide the specific details and realism required in key shots.
A significant part of the work involved refining, rebuilding, and enhancing sequences through compositing and editorial, carefully crafting the pacing, continuity, and visual storytelling needed to meet the client’s creative vision. The result is a campaign that showcases how generative AI can be successfully integrated into a full VFX pipeline to deliver ambitious, production-ready content.
As part of a collaboration between PUMA and LaLiga to launch the official match balls for the new season, we produced a series of three films built around an AI-driven creative workflow.
Our team handled the entire production process, from concept development and storyboarding to final delivery. While AI generation played a central role in shaping the visuals, the project required a far more extensive production pipeline than simple text-to-image or text-to-video creation.
To achieve the level of quality and control demanded by the campaign, we combined AI-generated imagery with traditional compositing, advanced editing, and 3D workflows. Live-action footage was shot on green screen to seamlessly integrate the ball into AI-generated environments, while custom 3D simulations were created to provide the specific details and realism required in key shots.
A significant part of the work involved refining, rebuilding, and enhancing sequences through compositing and editorial, carefully crafting the pacing, continuity, and visual storytelling needed to meet the client’s creative vision. The result is a campaign that showcases how generative AI can be successfully integrated into a full VFX pipeline to deliver ambitious, production-ready content.
BREAKDOWN
LA_LIGA_PUMA_BALL_01_BREAK_CAPSULA
