DECEMBER 2024
Iberdrola.
125 años contigo (Campanadas 2025)
For this campaign created for Iberdrola, we handled the full FOOH production for their New Year’s Eve spot — broadcast as part of Antena 3’s iconic end-of-year program alongside Chicote and Pedroche.
The concept centered around a drone show simulation where hundreds of points of light move in choreographed formation, forming shapes and compositions that celebrate Iberdrola’s 125th anniversary. The challenge was achieving a result that felt rhythmic, precise, and spectacular — capturing the visual language of a real drone display while pushing the scale and control only possible in 3D.
The entire simulation was developed to feel alive and dynamic, with the movement of each point serving both the timing of the piece and the symbolic weight of the milestone being celebrated.
For this campaign created for Iberdrola, we handled the full FOOH production for their New Year’s Eve spot — broadcast as part of Antena 3’s iconic end-of-year program alongside Chicote and Pedroche.
The concept centered around a drone show simulation where hundreds of points of light move in choreographed formation, forming shapes and compositions that celebrate Iberdrola’s 125th anniversary. The challenge was achieving a result that felt rhythmic, precise, and spectacular — capturing the visual language of a real drone display while pushing the scale and control only possible in 3D.
The entire simulation was developed to feel alive and dynamic, with the movement of each point serving both the timing of the piece and the symbolic weight of the milestone being celebrated.
HIGHLIGHTS
BREAKDOWN
IBERDROLA_FOOH_IB_BREAKDOWN_4KQT_V1