Gestores.

For Ibercaja, we developed a campaign consisting of three distinct pieces, each set in a different professional environment. Our process began with the creation of every visual asset using AI—from the characters and wardrobe to the locations and supporting elements—building each scene from the ground up to match the campaign’s creative direction.

Once the visual worlds were established, we produced the final high-end still frames, carefully refining composition, lighting, and overall art direction to achieve a premium advertising look. We then brought these visuals to life through AI-powered animation, transforming static imagery into dynamic, cinematic content without the need for traditional production.

The result is an end-to-end AI workflow that combines creative direction, asset generation, still image production, and AI animation to deliver a visually cohesive campaign with exceptional production quality, speed, and creative flexibility.