Cold Culture.

For this campaign created for Cold Culture, we were tasked with developing a subtle yet highly detailed VFX effect across multiple shots, simulating fogged car windows that gradually revealed a custom pattern inspired by the brand’s visual identity.

The effect was entirely crafted through compositing, carefully blending realistic condensation behavior with precise art direction to maintain a natural interaction with lighting, reflections, and camera movement. Special attention was placed on texture, opacity transitions, and surface detail to achieve a believable result while preserving the graphic quality of the branded pattern.