Cold Culture.

For this campaign created for Cold Culture, we handled the full CG, simulation, and compositing work required to bring the concept to life.

The piece was built around a surreal visual premise where a giant shoe crashes into the scene, crushing a can while people react and flee from the impact. To achieve the desired scale and interaction, we developed custom 3D assets, simulation work, and detailed compositing designed to seamlessly integrate the oversized product into the live-action environment.

Particular attention was placed on weight, timing, and environmental interaction to reinforce the physical presence of the shoe and create a dynamic and visually engaging final result.