Al Hilal X Puma.

For this reveal campaign for Al Hilal and Puma, we created a series of high-impact CGI integrations designed to blend seamlessly with live-action footage while amplifying the scale and energy of the announcement.

The project combined photorealistic 3D elements with real-world environments, using dynamic camera work, cinematic lighting, and large-scale visual effects to create moments that felt both grounded and spectacular. Featuring Neymar as part of the campaign, the visuals were designed to match the ambition and prestige of one of football’s most high-profile partnerships.

Our work focused on the integration of CGI within the footage, ensuring that every element interacted naturally with the live-action plates while maintaining a bold and epic visual presence. Particular attention was given to realism, scale, and cinematic impact, allowing the 3D content to feel fully embedded within the scenes.

The result was a visually striking reveal piece that combined sport, entertainment, and premium brand storytelling through seamless VFX and CGI integration.