CLIENT: CARREFOUR
DATE: JUL. 2025
BRIEF:
Carrefour 20th Anniversary TV Commercial
For Carrefour’s 20th Anniversary TV campaign, Lowked Studio was presented with a unique challenge: deliver five fully finished shots in a very short timeframe. Each scene required expansive city environments and constant streams of 3D balloon simulations carrying the Carrefour logo. To meet both quality and deadlines, we directed our technical resources towards the demanding 3D simulations, while leveraging AI-generated environments as the foundation for the backgrounds. Through iterative prompting and fine-tuning, we achieved the exact look required. VFX compositing played a crucial role—not only in adding branded balloons into the AI-generated plates but also in unifying the shots with realistic integration, lens flares, and finishing touches. The result is a polished, hybrid workflow that combined VFX and AI to meet the challenge with creativity and precision.
Carrefour – Tour de France Sponsorship
In another project for Carrefour, we worked on a spot for the Tour de France, where the task was to integrate the brand’s logo directly onto the road surface. This required meticulous cleanup of traffic markings, including central lane lines, as well as a flawless camera track and seamless ground integration to ensure the logo looked like it had always been part of the landscape. Though more contained than the anniversary spot, the project demanded the same level of technical precision to achieve a natural and convincing result.
CLIENT: CARREFOUR
DATE: JUL. 2025
BRIEF:
Carrefour 20th Anniversary TV Commercial
For Carrefour’s 20th Anniversary TV campaign, Lowked Studio was presented with a unique challenge: deliver five fully finished shots in a very short timeframe. Each scene required expansive city environments and constant streams of 3D balloon simulations carrying the Carrefour logo. To meet both quality and deadlines, we directed our technical resources towards the demanding 3D simulations, while leveraging AI-generated environments as the foundation for the backgrounds. Through iterative prompting and fine-tuning, we achieved the exact look required. VFX compositing played a crucial role—not only in adding branded balloons into the AI-generated plates but also in unifying the shots with realistic integration, lens flares, and finishing touches. The result is a polished, hybrid workflow that combined VFX and AI to meet the challenge with creativity and precision.
Carrefour – Tour de France Sponsorship
In another project for Carrefour, we worked on a spot for the Tour de France, where the task was to integrate the brand’s logo directly onto the road surface. This required meticulous cleanup of traffic markings, including central lane lines, as well as a flawless camera track and seamless ground integration to ensure the logo looked like it had always been part of the landscape. Though more contained than the anniversary spot, the project demanded the same level of technical precision to achieve a natural and convincing result.
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